We are living in the world, that changes fast. And new generation “Z” is much more different from generation “Y” than generation “X” and generation of “Baby Boomers”. Maybe, it’s because of a world, changing much faster than ever before or because of changing relationships between parents and children, maybe because of technology. Anyway a new Generation Z has come. Meet them and get ready to them
Cynical.
While the Generation Z students are fairly happy and well-adjusted, they are not giddy like so many of Generation Y kids were in the 90s. They tend to be more realistic not idealistic, seemingly jaded from the tough economy, terrorism and complexities of life.
Private.
Perhaps it’s because they watched their older siblings get in trouble from posting controversial content on social media, but younger teens don’t want to be tracked. Apps like Snapchat and Whisper have seen explosive growth in the last few years. In contrast, Facebook has lost 25 percent of this demographic since 2011.
Entrepreneurial.
Like Millennials, these students plan to be pioneers, not merely settlers in a career. 72% of current high school students want to start a business. They feel like hackers, not slackers, they know life is hard and requires work.
Multi-tasking.
Generation Z kids are taking multi-tasking to a new level. They prefer to be on 5 screens at once, and you should be ready to get only a part of their attention, they won’t concentrate it all on you.
Hyper-aware.
Generation Z has communicated enough with marketing researchers and academics to reveal the experience of 4D Thinking. Their minds are streaming in a number of directions. They’ve become post-moderns who are hyper aware of their surroundings.
Technology-reliant.
While Generation “Y” were “addicted” to technology (E.G: in minds of our parents), teens of Gen “Z” put technology in the same category as air and water. They cannot imagine living without being connected all the time.
Thanks, Tim Elmore, whose article became a basis for this post.
601 – Please, express your opinion about Gen Z and what do You believe to be the main difference between “Z” and “Y” Generations.